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Canada Goose (clothing)

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Canada Goose Inc.
Traded as TSX: GOOS
Industry Retail
Founded 1957
Founder Sam Tick
Headquarters Toronto, Ontario, Canada
Key people
Dani Reiss, President & CEO
Products Outerwear
Production output
Toronto, Ontario, Canada
Winnipeg, Manitoba, Canada
Revenue C$<300 million (2015)
Owner Bain Capital and others
Number of employees

Canada Goose Inc. is a Canadian manufacturer of high-quality winter clothing. The company was founded in 1957 by Sam Tick, under the name Metro Sportswear Ltd.[1] Canada Goose manufactures a wide range of jackets, parkas, vests, hats, gloves, shells and other apparel. Some Canada Goose jackets use coyote fur on the hoods[2] and are often filled with down which is purchased from Hutterite farmers in rural Canada".[3] Duck down is used for most models.[citation needed] The jackets retail between $600 and $1,275; the "Kensington", its best-selling women's coat, retails for approximately $745.[4]


  • 1 History
    • 1.1 Early years (1957–1980)
    • 1.2 Developing years (1980–1997)
    • 1.3 Expansion and growth (1997–present)
  • 2 In popular culture
  • 3 Sponsorships and corporate responsibility
  • 4 Competitors
  • 5 Counterfeiting
  • 6 Criticism
  • 7 References
  • 8 External links


канадская гусиная кенсингтонская паркаears_(1957–1980)">Early years (1957–1980)[edit]

In 1957, Polish immigrant Sam Tick founded Metro Sportswear Ltd. in a small warehouse[5] after spending years working as a cutter in other factories.[6] Metro made woolen vests, raincoats, snowmobile suits, and other functional outerwear before creating down-filled jackets in the early 1970s.[2] In 1972, Tick's son-in-law, David Reiss, joined the company and eventually became CEO. Metro mainly focused on manufacturing custom down-filled coats and heavy-duty parkas for the Canadian Rangers, city police departments, the Ontario Provincial Police, municipal workers, the Ministry of Environment, and the Ministry of Correctional Services.[1]

Developing years (1980–1997)[edit]

In the early 1980s, Metro Sportswear expanded to 50 employees. In 1985, David Reiss, Sam Tick's son-in-law, acquired a majority equity stake in the company.[7] In 1985, the company began to produce apparel under its own "Snow Goose" brand.[7] In the early 1990s, Metro began selling its products in Europe, where the Snow Goose name was already in use, so Metro sold its European products under the name Canada Goose.[1]

Expansion and growth (1997–present)[edit]

David Reiss' son, Dani Reiss, joined the company in 1997. In 2001, when Dani Reiss succeeded David Reiss as CEO, Canada Goose generated around $3 million in annual revenue, largely through licensing its designs to other companies in the industry.[7]

Under Dani Reiss' leadership, the company discontinued its private label operations and continued to manufacture only in Canada rather than outsourcing to Asia, where labor costs were much lower.[1]

The business expanded in the mid-1990s, with sales and revenues increasing from roughly $3 million in 1991 to roughly $17.5 million in 2008,[8] reflecting increased sales of Canada Goose products in Scandinavia since 1998, and in Canada around 2008.[citation needed]

Canada Goose began to expand internationally, and in 2010, it opened an office in Stockholm, Sweden, for its European operations.[9] In 2011, Canada Goose acquired a new plant in Winnipeg, Manitoba, Canada.[10] As global growth continued, Canada Goose moved its Winnipeg operations into a larger facility in 2013.[11] The Canadian Marketing Association named Reiss as its marketer of the year in 2013.[3]

In December 2013, Boston-based private equity firm Bain Capital acquired a 70% equity stake in Canada Goose at a $250 million valuation.[12][13] The deal included a commitment to keep manufacturing in Canada.[3] Canada Goose also acquired a factory in the former city of York in Toronto formerly owned by Hilroy (stationery brand within the Mead division of ACCO Brands).

In December 2014, Canada Goose opened a showroom and an office in New York City.[4] In January 2015, Canada Goose acquired a second manufacturing facility in Scarborough from a contractor.[14] In November 2015, Canada Goose opened a second factory in Winnipeg significantly increasing its manufacturing capacity.[15] That year the company revenue was reported to be about $200 million,[16] including warm-weather countries such as India and the Middle East.[3]

In late 2016, Canada Goose opened a store in Toronto's Yorkdale Shopping Centre.

The company announced preparations in November 2016 for an initial public offering,[17] reporting that it generated $291 million in revenue and $27 million in profit in 2016; and it had $278 million of debt.[18] On March 16, 2017, shares of the company began trading on the Toronto Stock Exchange and New York Stock Exchange.[19]

A number of USAP Canada Goose parkas worn at Observation Hill, Antarctica.

In popular culture[edit]

The jackets have been worn in several films.[20] American model Kate Upton appeared on the cover of the 2013 Sports Illustrated Swimsuit edition in a bikini bottom and a Canada Goose parka.[21] Product placement with celebrities was part of the marketing strategy when it went international in 2010.[22]

In 2016, rapper Lil Uzi Vert released a mixtape featuring a song titled "Canadian Goose".[citation needed]

Canada Goose even uses professional athletes to promote its products. During Boston Red Sox designated hitter David Ortiz's final trip to Toronto during the 2016 Major League Baseball season, Toronto Blue Jays players José Bautista and Edwin Encarnación each gave Ortiz a custom-made Canada Goose jacket, valued at US$1000. All three players are from the Dominican Republic.[23][24]

Sponsorships and corporate responsibility[edit]

The company sponsors several film festivals including the Berlin International Film Festival, Sundance Film Festival in Utah, and Toronto International Film Festival.

Canada Goose products are also worn by researchers and workers in remote, cold-weather regions. Canada Goose (and Carhartt) supply parkas for participants in the United States Antarctic Program (USAP).[20]

Canada Goose is involved in several environmental and social initiatives, including The Conservation Alliance[25] and Polar Bears International (PBI). As part of its support to PBI, Canada Goose created a custom line of PBI products, including an aviator hat, Expedition Parka and Chilliwack Bomber; $25 from all PBI sales are donated to the non-profit organization devoted to preserving the habitat of polar bears around the world through research and education.[26]

Canada Goose runs a Canada Goose Resource Centre program that offer fabric and materials to Northern Canadians free of charge: Pond Inlet, Iqaluit, Rankin Inlet, and Kuujjuaq. Established in partnership with the North West Company and First Air in 2009, the Canada Goose Resource Centres provide local sewers with free fabrics, buttons, zippers, and other supplies to support the traditional practice in Northern Canada of making jackets and clothing for members of the community.[27]


Moose Knuckles, in addition to making similarly-priced down jackets competing with Canada Goose, is not an exclusive outerwear company as it has fashion-focused products as well. In contrast to Canada Goose's low key advertising, which relied heavily on social media, Moose Knuckles has run controversial ads including one mimicking Kate Upton's Sports Illustrated cover where she wore a white Canada Goose Parka.[28]

In January 2012, Canada Goose launched a lawsuit against International Clothiers in the Federal Court of Canada for trademark infringement. Canada Goose alleged International Clothiers of intentionally designing a logo and positioning it on jackets to mimic the Canada Goose Arctic Program trademark. The International Clothiers product lines in question were the foreign-manufactured Canada Weather Gear and Super Triple Goose.[29] Canada Goose claimed that unfair business practices were used including publishing print advertisements to promote the jackets as Canada Goose products.[30] A settlement was reached in November 2012.[31]


Fake Canada Goose jackets are often sold online through counterfeit websites. Instead of duck down, counterfeits use an insulation called "feather mulch", which is a less effective insulator. In addition, the counterfeit logo patch is often poorly sewn, in contrast to its genuine counterpart where the maple leaves are produced in fine detail.[32] To combat this issue, Canada Goose created a web page enlisting the public's help. In 2011, Canada Goose began sewing holograms into its jackets as proof of authenticity;[33] the hologram shows images which can be seen from various angles. In addition, Canada Goose reminds consumers that their offerings are only sold via authorized retailers.[34]

In October 2012, Canada Goose won a legal battle against counterfeiters in Sweden. The District Court of Stockholm, found five individuals jointly and severally guilty of felony fraud, trademark infringement, and customs offenses. The Court sentenced two of the defendants to serve time in prison and also awarded Canada Goose damages of 701,000 SEK (approximately CAD$105,000).[35][36]


People for the Ethical Treatment of Animals (PETA), an American animal rights group, criticized Canadian Prime Minister Justin Trudeau and his family for wearing Canada Goose products in a family Christmas photo because of the company's use of fur.[37] Canada Goose responded that the fur is used for warmth, not decoration, and that many Canada Goose products do not include fur. Following the public trading of shares in Canada Goose on the New York Stock Exchange in March 2017, PETA purchased 230 shares in the company so it could propose a shareholder resolution at Canada Goose's next annual meeting to "ask them to abandon the cruel use of fur and feathers."[38]

Canada Goose CEO Dani Reiss was criticised in 2014 by blogger Shannon Kornelsen for repeatedly refusing to meet then-11-year-old Jasmine Polsinelli, an anti-fur activist who wanted Reiss to reconsider trapping coyotes for their fur.[39][40]


  1. ^ a b c d Lorinc, John (17 October 2012). "The Golden Goose". Profit Guide. Retrieved 19 November 2012. 
  2. ^ a b LaRochelle, Jillian (7 November 2012). "When hell freezes over". MRketplace. Retrieved 19 November 2012. 
  3. ^ a b c d Iain Marlow; Sean Silcoff; Susan Krashinsky (December 10, 2013). "Canada Goose sells a majority stake – with a made-in-Canada guarantee". The Globe and Mail. 
  4. ^ a b Stock, Kyle (December 9, 2014). "How Wall Street Puffed Up Sales of $800 Down Parkas". Bloomberg Businessweek. 
  5. ^ Healy, Beth. "With $900 parkas, Bain’s Canada Goose goes public". Retrieved 27 May 2017. 
  6. ^ Gajo, Patricia (Winter 2012). "Down to business". NUVO. Retrieved 20 November 2012. 
  7. ^ a b c Syme, Rachel (2017-02-16). "The Rise of Canada Goose’s Hollywood-Friendly Coats". The New Yorker. Retrieved 2017-02-18. 
  8. ^
  9. ^ Shaw, Hollie (3 June 2010). "Canada Goose opens European headquarters in Sweden". Financial Post. Retrieved 19 November 2012. 
  10. ^ Chippeway, Darrell (6 January 2011). "Canada Goose buys city firm". Winnipeg Free Press. Retrieved 19 November 2012. 
  11. ^ Cash, Martin (10 April 2013). "Canada Goose moves into bigger plant in Winnipeg". Winnipeg Free Press. Retrieved 26 April 2013. 
  12. ^ Gelles, David, "Canada Goose Sells Majority Stake to Bain Capital", The New York Times, December 10, 2013.
  13. ^ Deveau, Scott (2017-02-15). "Canada Goose Files for IPO in New York and Toronto". Retrieved 2017-02-18. 
  14. ^ "Canada Goose acquires 2nd manufacturing plant in Toronto". CBC News. January 13, 2015. 
  15. ^ "Poised for expansion, Canada Goose opens 2nd Winnipeg factory". Retrieved 2016-04-05. 
  16. ^ Entis, Laura (December 29, 2014). "How Canada Goose Went From Small Outerwear Company to International Luxury Brand". Entrepreneur. 
  17. ^ "Is Canada Goose ready to fly on the stock market?". Toronto Star, November 10, 2016, page B1.
  18. ^ Matthew Zeitlin, Here are 7 things we learned about Canada Goose from its IPO filing, CNBC, February 16, 2017
  19. ^ "Shares of coat maker Canada Goose take flight on stock markets". CBC News. The Canadian Press. March 16, 2017. Retrieved March 16, 2017. 
  20. ^ a b Robertson, Grant (25 February 2010). "Year of the Goose". The Globe and Mail. Retrieved 23 July 2011. 
  21. ^ Trevor Melanson, "Kate Upton rocks Canada Goose for Sports Illustrated swimsuit edition". Canadian Business, Feb 14, 2013
  22. ^ Syme, Rachel (16 February 2017). "The Rise of Canada Goose’s Hollywood-Friendly Coats". The New Yorker. Retrieved 19 February 2017. 
  23. ^
  24. ^
  25. ^ "Member List". The Conservation Alliance. Retrieved 17 September 2011. 
  26. ^ "Canada Goose Clothes Are Good For Chilly Days In Winter 2011". Pub Articles. Retrieved 23 July 2011. 
  27. ^ "Canada Goose Announces New Resource Center". Inside Outdoor. 8 March 2010. Retrieved 17 September 2011. 
  28. ^ [1]
  29. ^ "Canada Goose sues competitor over alleged replicas". CBC News. 22 February 2012. Retrieved 20 November 2012. 
  30. ^ Henderson, Peter (23 February 2012). "Canada Goose sues rival International Clothiers over winter parka 'rip off'". National Post. Retrieved 20 November 2012. 
  31. ^ "Canada Goose settles jacket patent suit with retailer". CBC News. 7 November 2012. Retrieved 20 November 2012. 
  32. ^ "Canada Goose cries foul over fakes". CBC News. 17 December 2010. Retrieved 24 July 2011. 
  33. ^ Allard, Jordan (9 August 2011). "Go for the real Goose, says store owner Herb Lash Sr.". The Sault Star. Retrieved 20 November 2012. 
  34. ^ [2]
  35. ^ "Canada Goose wins $105K in Swedish counterfeit case". CBC News. 23 October 2012. Retrieved 20 November 2012. 
  36. ^ Marotte, Bertrand (23 October 2012). "Trendy jacket maker Canada Goose claims win in knockoff battle". The Globe and Mail. Retrieved 20 November 2012. 
  37. ^ Pearce, Tralee (17 December 2010). "Justin Trudeau's Christmas card controversy". The Globe and Mail. Retrieved 20 November 2012. 
  38. ^ Israel, Solomon (March 17, 2017). "Investing and protesting: Why PETA bought shares of Canada Goose". CBC News. Retrieved March 17, 2017. 
  39. ^ Kornelsen, Shannon (31 March 2013). "Is Canada Goose Afraid of Facing an 11-Year-Old Girl?". Huffington Post Canada. Retrieved 7 January 2014. 
  40. ^ O'Kane, Josh (April 11, 2013). "Canada Goose CEO's 'aha' moment: 'I realized the brand was real'". The Globe and Mail. Retrieved March 17, 2017. The company is not without detractors. The use of hood trim made from coyote fur has drawn numerous protests, including most recently from an 11-year-old girl who hoped to ask Mr. Reiss to offer an alternative material. 

External links[edit]

  • Canada Goose
Retrieved from ""

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canada goose jackets the price continued to rise

Teach you a trick: the renovation of the old style down canada goose jackets can take to save money
Three Media Network (Reporter Ling Yun) weather getting cold, a variety of jackets consumer attention nowadays become one of the hot. Recently, this canada goose reporter visited discovery, as new jacket this year's price continued to rise, many people chose Wanzhou renovation Down.
Down the price a little expensive
Last weekend, people came to Liu Wanzhou City to sell a large shopping area down jacket, ready to buy a down jacket, can be picked for a long time but could not find a suitable. Ms Lau said: "is not no phase of the style, but too expensive, I saw all over thousand dollars, enough to pay my half, reluctant to buy, visit twice, did not choose to appropriate style . "The reporter saw several large shopping malls, continued last year's market price down jacket, down canada goose jacket this year, the price is still not low. Down a short section of some brands over seven or eight hundred, in the long section of the prices are generally a thousand dollars, some even up to more than two thousand five hundred. A sales staff told reporters that this year the price is still not low down jacket, down jacket a thousand dollars is not uncommon.
Down into the renovation of the old trend
Down prices higher in the case, some people choose to renovate the old style down canada goose jacket. Ms Wu told reporters that the people at home two or three pieces of old brand jacket, buy new is a waste, it is better to take the renovation of an old down canada goose jackets, saving resources, but also saving money. Reporters shop in the city turned to see a down jacket, a dozen square meters of small shops have fifty-six renovation Down consumers. The owner told reporters that the business would gradually into the fire in October, the recent book of consumers particularly large, book now down jacket, was two weeks later to take the fastest clothes.
Reporters learned that some manufacturers provide a canada goose semi-Down, the production did not charge down a good down jacket, according to the size of the sub-number. Atlas of the sample provided by the manufacturer, the consumer booked a style and model, shipped from the factory owner, the consumer be provided inside the old down jacket down, pay a fee you can get refurbished down canada goose jacket. Down a short section of semi-finished renovation of the price of two hundred or so general, in the long section of semi-finished renovation down the price of four hundred dollars.

Aceh age old winter jacket into the thousand Yuan renovation loved by the public

Qiqihar YORK, November 18, after hearing the canada goose jackets weather gradually as the beginning of winter cold, the mall began to increase the public to buy a down jacket. "Short price of $ 500 or more, the basic and long sections are in thousand dollars." Ms. Cui told reporters that the public, the Down rising prices discourage her, opting instead for renovation or custom-made jacket. Unexpectedly, Down renovation prices also rose, rose 20 percent. Reporters interviewed found that, in the face "up" everywhere in Down Market, Seoul citizens is back seeking Secondly, go to the old network to buy and renovate custom canada goose jacket, so as to achieve the purpose of saving money.

Down into the thousand Yuan times

Pukui Street in Qiqihar City, a large mall, the reporter saw all canada goose this new down jacket filled with shopping malls counters. New down jacket fabric, style changed little, but the price has gone up compared to last year a lot. Price of 800 yuan last year's models, this year more than 1,000 yuan, most brands have entered thousand Yuan Down era. "The style and has not changed compared to last year, prices have gone up a lot." Zhou said the public this year on the junior high school son would like to purchase a jacket, did not expect new down canada goose jacket prices have gone up too out of the way, people can not accept or consider going to renovate one.

"Labor costs and raw materials by the impact of rising prices this year, Down 20% more expensive than last year or so." Down to do business long boss Liu told reporters that this year Down the main raw material duck, goose constant prices, light Down spun fabric prices have increased, so prices have to rise down canada goose jackets.

Down renovation business is booming

Down this new price, the renovation of custom business is booming down jacket. Yesterday, the reporter saw at the scene of new market, the renovation of the models who wear the down canada goose jackets fashionable and unique, and some around the collar trimmed with fur collar, some of the most popular leather fabric. Fifty-six shops are busy, fabric selection, tailored, to discuss the style, sewing processing, filling down, each store's staff in their duties. A high shop teacher introduced a few years ago in the renovation of Down is another child, not very particular about the style. In recent years, many young people also choose to renovate down jacket, down jacket according to different styles and fabrics, refurbished one only 200 to 300 yuan. Speaking of this year the price of renovation down jacket, the high master told reporters this down jacket fabrics, duck down costs rose across the board, renovation also gone down jacket, canada goose down jacket custom-made prices over last year, up 100 yuan. Down the mall prices, current customers to the store refurbishment customized increased significantly, sometimes day to take seventy-eight orders, most of the popular nano waterproof fabric selection, and long sections of various styles are very fashionable, but more than the mall Down Nearly half sold cheap.


Jackson's "Thriller" jacket at the end of the auction

June 25 and 26, the United States in Los Angeles Julian auction auction will be about 600 well-known music-related items. The "key" is a Michael Jackson performance canada goose jacket.

Jackson is a fan of this will not be mistaken for red and black calfskin jacket. The 1980s, Jackson was wearing this eye-catching canada goose jackets, shooting the song "Thriller" and MTV. The dress is the majority of fans as the classic style.

"Thriller" jacket lined with autographed Jackson, valued at 200,000 to 400,000 U.S. dollars. Part of the transaction proceeds will be donated to the United States, California, a wildlife sanctuary, where it is kept alive through canada goose Jackson's two Bengal tigers currently live.

Other auction also includes Beatles, Madonna, Lady Gaga, "Elvis", Canadian pop singer canada goose jacket and others items.

MJ "tremble" Zhang Ziyi jacket sold 1.8 million cars at the Special Olympics

"Half-Life" jacket sold for 1.8 million on Sunday organized by the Julien's canada goose jackets Auctions auction, MJ King of Pop in the classic MV "tremble" (Thriller) by wearing a black and red color in the leather jacket for $ 1,800,000 (about 11.67 million yuan) of the high turnover. Sleeve, including a leather jacket at MJ's own autograph, the original estimated price of $ 200,000. Take away this baby is the canada goose one from Texas bullion dealers, the auction proceeds will be donated to Children's Hospital of institutions around the world. MJ film "Half" MV when the same style through two leather jackets, another property has been worn by Jackson in the custody committee.

Zhang Ziyi racing world in 2011 is the Special Olympics held in canada goose jacket Greece, Special Olympics Global Ambassador Zhang Ziyi has appeared in Special Olympics cycling track, her equipment in a professional, not before the exchange with the side of the athlete's skills and cycling experience. Special Olympics, Zhang Ziyi also watched handball, gymnastics canada goose jackets competition.


Dual increase labor costs of raw materials are not cheap winter jackets

LONDON Nov. 12 news: According to the "Labor Daily" reported this week, Shanghai is the canada goose jacket sudden drop in temperature, coat sweater began to return to the people who, down jacket also will begin to become a major protagonist of the mall. Reporters from yesterday the opening of the Second China Fair learned direct marketing brand down jacket, down as rising raw material and labor costs this year, down jacket floating market price, or about one percent compared to last year. However, this reporter found that Yu Bo playing a lot of contrarian brand "cheap" brand, introduced a number of hundred or so canada goose down the product, after all, people "buy the dips" opportunity.

"Last year was almost sold more than 600 models, to be sold this year, the mall has nearly 800 yuan." Yesterday to catch a feather Fair opening to buy a down canada goose jackets, Ms. Chang told reporters, compared to last year, she found this year, down services generally have a higher price, ranging from one or two percent, even more than the price rose by 50%. This statement from the reporter Yu exhibitors at the Fair has been confirmed, an exhibitor, said last year down the purchase price per ton of $ 120,000 to 15 million a year, but most of this year rose to 380,000 yuan when a ton, more than doubled. Meanwhile, labor costs compared to last year, has also been improved to some extent, combined with water, electricity and other comprehensive price adjustment factors, Down manufacturing costs increased significantly. "Down this year, the canada goose price may increase by 10% over last year or so."

Prices seem to winter down jacket trend is irreversible, but the consumer is not a Amoy lost this "bargain" opportunities. Gu Ping, chairman of Shanghai Garment Group, told reporters to go in this trade fair is sponsored by Waste Management line, year after year in higher prices canada goose jacket down the case, multiple brands or profit to the factory direct sales and sales weeks without playing a form of "low price tag. "Reporters in commercial service on the sales site found in the number of brands from last year's 20 to the 30. Organizers said that Yu Bo almost all the products at the factory sale price, the price has more advantages compared to other stores, almost flat compared to last year or even less.

canada goose jacket the cold weather this year, the new price increases

Jiaodong Online weather turns cold, began selling down canada goose. Reporters found that, compared with last year's price increases new down jacket, and garment processing shop, renovation or custom Down's business is booming.
Reporters visited the city's major shopping center, down canada goose jacket are usually priced at 700 yuan, a thousand dollars down jacket is also very common. Down a brand of urban store sales Lin Xiaoli told reporters, "stock prices go, the selling price is certainly up. The same style, compared to last year, up nearly 200 high, is low, also rose more than 50 dollars . "

Down prices, many people choose to renovate or custom-made canada goose jackets. Down three points a processing shop, Ms. Wang was holding two came to renovate the old down jacket, her calculations to reporters, "I looked to the mall, if buy a general style, they have more than 700 dollars, to ask on here, these two pieces of refurbished refurbished, less than 300 processing fee, so that a renovation, Forget it Forget it can save more than 400, or the more cost effective. "
Garment processing shop, three workers are processing past men down jacket, shelves filled with finished products that have been processed. The owner told reporters, into November, renovation and custom canada goose jackets Down citizens increased, "a dozen single day to take it, anyway, had to rush every day, if the custom was a week to get it. This day more cold , over the renovation, the more custom. and then two days so cold, more people must provide to the time busy, afraid of getting goods is to get half a month. "the owner said, two down down the old to make a new enough, you can choose styles and fabrics; down if he did not need to be slightly more expensive custom-made, select Normal price down 300 yuan, a little better down required $ 400 "cotton up, man also rose this year to up the renovation of a 20-year or so, but still canada goose jacket inside the store up than less, ah, over quite a few custom-made. "


Jiyuan, Zhu m Down-made card carrying "God eight" beyond the bounds

According to Eastern newspaper reported today, November 1, 2011, Shenzhou VIII spacecraft successfully ascended to heaven, Down in the canada goose jackets number of cards Zhu meters clothing brand stand out, the only equipped but also the first launch of the Shenzhou spacecraft equipped with Down brand.

For a time, the card on the market, Zhu extended a warm rice brand focus, what is the appeal to "God eight" selected card Zhu meters? November 8, the reporter walked into Tiger Ridge is located in Jiyuan City, Henan card industry cluster Zhu meter canada goose industrial park to find out.

"Our company's products carry Down 'God eight' off, and carry out scientific experiments, which will greatly enhance the scientific and technological innovation, for the card Zhu m people, has an extraordinary significance, but also people across the country The event, wedding. "Although" God eight "has successfully launched several days, can be assistant to the chairman Chen Yajie card Zhu m still conceal their excitement, they saw the reporter as a card to tell their own share of proud people Zhu m .

Zhu meters into the card canada goose jackets production line, employees are busy at work. Chen Yajie pointing employees are sewing products, told reporters in a down jacket, which is equipped with "God eight" God of the products are out after the latest scientific research.

Zhu meters Fashion Co., Ltd. Henan card is Jiyuan City, focusing on the introduction of large clothing companies. Down important as the domestic producers, a long time, card companies through technological innovation Zhu meters to enhance the core competitiveness of enterprises and brand influence. This time, that the strength of the most cutting-edge research on behalf of my level of "Shenzhou 8" spacecraft will be flying with the "One Temple" docking the news, canada goose jacket the card company's leadership attaches great importance to Zhu meters, enthusiasm, and finally come to the fore in a number of clothing brands , so that a spacecraft equipped with card Zhu meters off the only down jacket brand.

This time, card carrying Zhu m Down "God eight", with the space micro-gravity, high radiation environment in which manufacturing materials mutate, card meters will invite technical experts Zhu variation analysis of the material for the production of more technologically advanced down clothing, down jacket with the latest scientific research in space. This canada goose jacket will be taken an important step in the history of technological innovation, in line with card technology Zhu meters has always been adhering to the spirit of innovation.

"Card Zhu meters down products take 'Shenzhou VIII' was successfully launched into space, marking the company has taken an important canada goose step in technological innovation down jacket next step on the turn card Zhu meters Fashion Co., Ltd. Henan, the take-off 'launch' it! "In the interview, Li Guokun speech full of confidence.

Interview, canada goose jackets the reporter learned that, as the card companies Zhu meter investment and development firm in Henan major strategic initiatives, currently, the company has been on the expansion card Industrial Park Chu-meter-scale industrial parks with Tiger Ridge cooperation agreement. Initially for the new park under construction in mid-November, is expected in August 2012 a project put into operation. By then, Henan Jiyuan card Zhu meters industrial park will be built into a research and development, production, marketing, product exhibition center in a modern factory, annual output 3000000-5000000 clothing, become the largest, most technologically advanced Down production base.
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