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Why Canada Goose will never go on sale

  • Last Updated:
  • Feb 16th, 2013 7:31 pm
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  • canada goose
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karenlyn1019 [OP]
Newbie
Jan 7, 2013
14 posts
WINNIPEG

Why Canada Goose will never go on sale

..The busiest shopping day in Canada, by far, is Boxing Day. Indeed, the sales frenzy has gotten so intense, and the stories of shoppers lining up in the cold on Christmas night so common, that the deep discounting has morphed into a week-long extravaganza, stretching into January.

In recent years, the price chopping has gotten so pervasive that even notoriously sales-averse Apple, has joined the party, trimming the margins on its iPods and laptops (even if it’s mostly just the refurbished models on offer).

However, amid all of the sales-a-palooza, one cold hard truth remains: Those trendy Canada Goose jacket you see everywhere once temperature plummets are never, ever going on sale. You can wait until Boxing Day, the first week of January or the last week of July, the price is the price and isn’t going down. “We’ve become known for never going on sale,” says CEO Dani Reiss. “It’s not a strict policy,” he insists, “we’ve just never needed to do it.”

Reiss is careful to explain that he doesn’t prohibit retailers from discounting his jackets, acknowledging they certainly could if there was a surplus left over in the spring. However, he’s equally clear that Canada Goose is very strategic about picking retailers who share the values of his brand.

If this all sounds like a tightrope walk, it’s for good reason. In the U.S., the issue of manufacturers dictating the sale price has been long steeped in controversy and is now illegal. That’s why the term “suggested” retail price exists.

Canada Goose not alone

But as with every rule, there’s a way to get around it. Louis Vuitton, for instance, prides itself on never having gone on sale. The Parisian company’s aversion to ever seeing its handbags or wallets discounted led it to withdraw all its products from department stores and sell strictly through LV-owned and operated boutiques. That’s one approach. The other is to impress upon retailers that if they ever dared sully the brand, by say, tossing it in the bargain bin, or dumping it on a discount chain, that they’d never receive another shipment.

Reiss insists he’s never needed to have such conversations, explaining that his jackets either always sell out or are simply re-stocked the following winter, with demand unhindered. There’s no challenging that claim. After all, if a retailer was consistently left with a stale load of parkas every season, they would discount them, regardless of what Canada Goose wanted. Yet, it’s hard not to wonder how persuasive the company must be when a high-end clothing chain like Toronto’s Sporting Life issues $35 gift certificates, as it did recently for participants of the store’s 10km race, which cover all merchandise … except for Canada Goose.

This means, of course, that not only can the parkas not go on sale, but that no store discounts, even very limited, one-time only offers can be applied towards them. “We’re in a unique situation,” says Reiss. “Demand for our jackets has always outstripped supply.”

-source : http://ca.finance.yahoo.com/blogs/insig ... 40302.html
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33 replies
Ottomaddox
Deal Fanatic
User avatar
Oct 22, 2007
8316 posts
1531 upvotes
London
Well, I'm not surprised. They aren't competing on price, they are competing on style. If you're the trendy thing, people will pay anything to be part of that trend, so there's zero reason for the company to discount anything.
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theguru
Sr. Member
Sep 22, 2009
598 posts
226 upvotes
Toronto
sounds like a greedy SOB to me
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ride365
Sr. Member
Dec 20, 2007
601 posts
46 upvotes
They were on sale at simon's late December.
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DaVibe
Deal Guru
Nov 16, 2004
13442 posts
1113 upvotes
Toronto
They WILL go on sale eventually because they will fall out of the market, just like everything else.
I'm not in this market but I know a lot of people already who have bought jackets "Better than Canada Goose", not to mention the knock off market is going to hurt it bad. You can't keep selling jackets that look the same, time and time again, especially since they are EVERYWHERE at the moment.

You will always pay for a premium product, fair enough, but I wouldn't say "It will never die" ... that's just a high-horse mentality that will eventually kill it. Lines need re-invention.

That's like saying Uggs will never die. They will and they are until they re-invented the line a bit this year.
"Deal of the Day" addict
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Frankie3s
Deal Fanatic
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Jul 4, 2004
7143 posts
401 upvotes
Law of supply and demand in action. As long as there are people willing to pay a premium, one will be charged. If people actually had to have the cash and couldn't buy most of what they are buying on credit, I bet almost everything out there would be at least 50% cheaper.
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hitman_24
Deal Addict
User avatar
Dec 16, 2007
3907 posts
1012 upvotes
Toronto
Anyone remember SUN ICE? If you do they were the IT thing back in the day and had the same mentality.
Now they still exist but how many people do you see wearing their coats

That being said I would never buy a CG jacket whether or not it was on sale
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gman
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Jun 14, 2003
23140 posts
183 upvotes
If the product maker believes his product will sell in that price no matter what, why would they drop the price at all?
It is like our salary, if we believe we worth that much, will we drop our salary?
Too many people spend money they haven't earned to buy things they don't want, to impress people they don't like. -- Will Smith
Growing older is mandatory. Growing up is optional.
Stay hungry, stay foolish.
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number8888
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Oct 7, 2007
5547 posts
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Mississauga, ON
I saw a few CG went on sale at Harry Rosen during boxing day. Only limited selection and sizes, but still a sale.

Apple is probably a better example of this. Try finding the latest iPad Mini on sale or with any type of discount.
There's a sucker born every minute.
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Toukolou
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Too many ding dongs buying their product.
"I'm a bit upset. I've been grab by the back without any alert and lubrification"
Lucky
+2
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thelefteyeguy
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Hi karenlyn

Welcome to RFD...you can contribute in many ways on RFD...even troll. (unless the OP is a bot...)

just posting content by a web reporter/article that didnt do their homework well is really a waste of time.

there was a few sales during boxing day for Canada goose from CDN retailers (i dont think they'll be retailers in the new year...but that's another topic)

if anyone is desperate in getting a goose...US retailers have them on sale on deep discount at time.

You'll find some helpful thread by using the search function.
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hagbard
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Toukolou wrote: ↑
Jan 17th, 2013 10:29 pm
Too many ding dongs buying their product.
Yep.
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karenlyn1019 [OP]
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Jan 7, 2013
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thelefteyeguy wrote: ↑
Jan 18th, 2013 12:39 pm
Hi karenlyn

Welcome to RFD...you can contribute in many ways on RFD...even troll. (unless the OP is a bot...)

just posting content by a web reporter/article that didnt do their homework well is really a waste of time.

there was a few sales during boxing day for Canada goose from CDN retailers (i dont think they'll be retailers in the new year...but that's another topic)

if anyone is desperate in getting a goose...US retailers have them on sale on deep discount at time.

You'll find some helpful thread by using the search function.

Hello thelefteyeguy,

Thanks for the tip :)
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joeyjoejoe
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DaVibe wrote: ↑
Jan 17th, 2013 2:10 pm
They WILL go on sale eventually because they will fall out of the market, just like everything else.
I'm not in this market but I know a lot of people already who have bought jackets "Better than Canada Goose", not to mention the knock off market is going to hurt it bad. You can't keep selling jackets that look the same, time and time again, especially since they are EVERYWHERE at the moment.

You will always pay for a premium product, fair enough, but I wouldn't say "It will never die" ... that's just a high-horse mentality that will eventually kill it. Lines need re-invention.

That's like saying Uggs will never die. They will and they are until they re-invented the line a bit this year.
Sooo... what are the brands that are better than GC? My winter jacket is getting old. It's time for an upgrade, but I don't want GC, just for the fact everyone else has it.
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Toukolou
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Go to SAIL, huge selection of jackets. They had really good sales going about 10 days ago too.
"I'm a bit upset. I've been grab by the back without any alert and lubrification"
Lucky
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Why Canada Goose will never go on sale

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  • Feb 16th, 2013 7:31 pm
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karenlyn1019 [OP]
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Jan 7, 2013
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Why Canada Goose will never go on sale

..The busiest shopping day in Canada, by far, is Boxing Day. Indeed, the sales frenzy has gotten so intense, and the stories of shoppers lining up in the cold on Christmas night so common, that the deep discounting has morphed into a week-long extravaganza, stretching into January.

In recent years, the price chopping has gotten so pervasive that even notoriously sales-averse Apple, has joined the party, trimming the margins on its iPods and laptops (even if it’s mostly just the refurbished models on offer).

However, amid all of the sales-a-palooza, one cold hard truth remains: Those trendy Canada Goose jacket you see everywhere once temperature plummets are never, ever going on sale. You can wait until Boxing Day, the first week of January or the last week of July, the price is the price and isn’t going down. “We’ve become known for never going on sale,” says CEO Dani Reiss. “It’s not a strict policy,” he insists, “we’ve just never needed to do it.”

Reiss is careful to explain that he doesn’t prohibit retailers from discounting his jackets, acknowledging they certainly could if there was a surplus left over in the spring. However, he’s equally clear that Canada Goose is very strategic about picking retailers who share the values of his brand.

If this all sounds like a tightrope walk, it’s for good reason. In the U.S., the issue of manufacturers dictating the sale price has been long steeped in controversy and is now illegal. That’s why the term “suggested” retail price exists.

Canada Goose not alone

But as with every rule, there’s a way to get around it. Louis Vuitton, for instance, prides itself on never having gone on sale. The Parisian company’s aversion to ever seeing its handbags or wallets discounted led it to withdraw all its products from department stores and sell strictly through LV-owned and operated boutiques. That’s one approach. The other is to impress upon retailers that if they ever dared sully the brand, by say, tossing it in the bargain bin, or dumping it on a discount chain, that they’d never receive another shipment.

Reiss insists he’s never needed to have such conversations, explaining that his jackets either always sell out or are simply re-stocked the following winter, with demand unhindered. There’s no challenging that claim. After all, if a retailer was consistently left with a stale load of parkas every season, they would discount them, regardless of what Canada Goose wanted. Yet, it’s hard not to wonder how persuasive the company must be when a high-end clothing chain like Toronto’s Sporting Life issues $35 gift certificates, as it did recently for participants of the store’s 10km race, which cover all merchandise … except for Canada Goose.

This means, of course, that not only can the parkas not go on sale, but that no store discounts, even very limited, one-time only offers can be applied towards them. “We’re in a unique situation,” says Reiss. “Demand for our jackets has always outstripped supply.”

-source : http://ca.finance.yahoo.com/blogs/insig ... 40302.html